It’s time for another first impressions post. I’ve tried out the Wet n Wild Photofocus foundation, and here are my initial thoughts.

This first picture was taking right after I’d applied the foundation. I applied my go-to primer (Wet n Wild Coverall primer) to my skin first, because I wouldn’t wear foundation without priming my skin first. I’m wearing the shade Soft Ivory, which is a good shade match for me. The applicator of the foundation is a bit strange; it’s a flat plastic wand, but it works. I blended the foundation out with a make-up sponge as I always do, and the foundation has good coverage, but it wasn’t as full coverage as I thought it would be. I still liked the overall look and finish (matte) of the foundation. The product seemed to oxidised a tiny bit, but nothing too bad.

I wore the foundation for 11 hours, and the picture above was taking right before I removed my make-up. Even after 11 hours the foundation still looked really good. I hadn’t powdered my face, and pretty much only my nose area had gotten a bit shiny. Apart from the fact that the applicator is a bit strange, the only thing about this product I really dislike is its very strong paint like scent, but luckily is goes away quite quickly. I removed the foundation with micellar cleasing water, and it came off very easily. I’m not sure if this Wet n Wild foundation will beat my favourite foundation, Maybelline Fit Me Matte + Poreless, but I’ll definitely wear it again.